Case Study

E-commerce
Checkout Flow

Streamlined multi-step checkout with Stripe integration and inventory management for a DTC brand processing 200+ orders daily.

RoleFrontend Developer
Year2025
CategoryE-commerce
Drop-off68% → 34%
checkout.store.com
1Info
2Payment
3Confirm
Pay $149.00
Order Summary
$149.00
Subtotal$149.00
ShippingFree
Total$149.00

Impact

50%Drop-off reduction (68% → 34%)
<90sAverage completion time
200+Daily orders processed

The challenge

The existing checkout had a 68% drop-off rate. The client needed a faster, clearer flow that handled promo codes, shipping calculations, and inventory checks without slowing down.

What we built

Designed a 3-step checkout (info → payment → confirmation) with inline validation, real-time shipping estimates, and Stripe Checkout for PCI compliance. Reduced drop-off to 34%.

Tech stack

Next.jsStripeTailwind CSSPostgreSQLVercel

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